Dr. Kirti Dang Longani

PHD from Nagpur University

Educational Qualifications:
  • Ph. D in Marketing Management
  • M.Phil in Management from Vinayaka University
  • Masters in Business Administration (HR Specialization) from Amrutvahini Institute of Management and Business Administration, under University of Pune.
  • Masters in Business Administration (Marketing Specialization) from Amrutvahini Institute of Management and Business Administration, under University of Pune.
  • Diploma in Naturopathy from Nature cure Institute, Nasik.
  • Post graduation diploma in National Academy of India, Nagpur.
  • Bachelor of Homoeopathic Medicine and Surgery (BHMS) from Homoeopathic Medical College under University of Pune.
  • HSC with Distinction.
  • SSC with Distinction.
    Computer Literacy:
  • Well versed with MS Office, Internet access and MSCIT with Distinction, Fundamental of computer.
Experience Details:
    Academic Experience:
  • University of Pune Approved Assistant Professor (since 2010) and Lecturer in Management (since2006).
    Subjects Teaching:-
  • Marketing Specialization: - Basic Of Marketing, Marketing Management, Integrated Marketing Communication, Relationship Marketing, Consumer Behavior, Retail & Distribution Management, Services Marketing, Product & Brand Management etc.
  • Human Resource Specialization: - Organization Behavior & Principal and Practices of Management, Human Resource Management, Training and Development, Performance Management, Labour welfare etc.
  • General :- Communication Skill, Managerial Communication, Relationship Marketing, Stress Management, Time Management & goal setting, Interview Techniques etc.
  • Moderator, paper setter, examiner and a member of syllabus designing committee of University of Pune and Member of Group Discussion Personal Interview Committee appointed by Directorate of Technical Education, Mumbai
  • Visiting and Guest Lecturer in Medical Science since 2000 & in Management since 2003.
    Professional Experience:
  • Manager in Shri. Gajanand Steel & Roller Mill, Sangamner from 2002 to 2006.
  • Medical Consultant in Homoeopathy from 2001.
  • Research Experience of 5 years since 2007.
    Professional Memberships:
  • Member of Sangamner Medical Association, Sangamner.
  • Former Vice President of Leo in Sangamner.
  • Member of “Madhumitra” Magzine
  • Member of All India Association of Education & Research
Research Paper Publications and Presentations:
  1. Research paper “Changing Marketing Strategies in Rural India by understanding Consumer Behaviour and Buying Decision Process – An Outlook” is selected at International Conference on Contemporary Innovative Practices in Management which will held on 13th & 14th April 2012 at Faculty of Management studies in Pacific University, Udaipur
  2. Recently research work on “Impact of Celebrity endorsement on buying behavior of customers with special reference to Provogue brand in PCMC limits in Pune” is selected in 2012 International Symposium on Business & Management in Hongkong on March 30 to April 1, 2012
  3. Research work on “A study of application of information technology using e-CRM in bank in rural area with special reference to SBI Bank, Sangamner” was presented in International conference in Wadia Institute of Management, Pune, India on 2nd to 4th Feb 2012
  4. Research paper on” A comparitative study of need of sex education as the part of syllabus for Secondary school students” was presented in International conference on Learning Communities & Global Education Reform organized by All India Association of Education & Research India at Institute of Professional studies, Gwalior, M.P India on 18th to 20th Nov 2011
  5. Research paper selected at CIO 2011 in 5th International Conference on Industrial Engineering & Industrial Management held on Sept.7th to 9th 2011 in Cartagena, Spain
  6. Research papers ”Computer Technology Awareness by Primary School Teacher: A Case study from India” was selected & presented at Edulearn 11, an International conference on education & new Learning Technologies in Barcelona on 4th to 6th July2011.
  7. Research Paper on “Rural Marketing & Consumer behavior” was graded excellent in Academic Conference of Management and Tourism in Faculty of Management Science in Phranakhan Si Ayutthaya Rajabhat University, Ayutthaya Thailand on July 11-12-2011.
  8. Research paper on "The study of Use of eCRM in Retail Management to Manage Global Challenges & Competition with Special Reference to Selected Malls in Pune City" was presented in Manipal Conference on Technology Management, Co-sponsored by IEEE held on 24th march 2011, in Dubai.
  1. Research Paper Presented at National Conference on “Role of Corporate Ethics in Sustainable Development of Business” at S.B. Patil Institute of Management, Nigadi Pune on 22nd to 24th March 2011 titled “Does Sexual Appeal in Advertisement Really affect Viewer? With Special Reference Rural Area”
  2. Research paper selected at National Seminar on “Contemporary issues in Small and Medium Enterprises" at Nanded on 24th and 25th March 2011.
  3. Research paper selected at National Seminar on "A study of Financial Inclusion Initiatives in Tribal Area: With special Reference to Akole Region" in Nagpur on 25th and 26th Feb 2011.
  1. Presented Paper on CRM at state level Seminar in IMCC, Kotharud, Pune in the year 2008.
    Seminar & Conference:
  1. National Conference on “Strategic Management for Competitativeness” held on 23th & 24 th Feb 2007 in Sihagad Institute of Management, Vadgaon Budruk, Pune.
  2. Attend 8 days workshop on “Corporate Excellence in Indira Institute of Management, Pune in March 2008.
  3. Attended Quality Improvement Programme by Shri. Shivaji Maratha Society’s Institute of Management & Research Parvati, Aranyeshwar, Pune with Collaboration with University of Pune on” Recent Treads in Management” on Saturday 18 th Oct.2008.
  4. Attended “Gateway to Ph. D” a three day National Seminar at Sinhgad Institute of Management, Pune in association with University of Pune from 9 th to 11 th Feb 2010.
  5. One day Workshop on Research supervision on 25 th Feb. 2010 organized by Pimpri Chinchwad college of Engineering Department of Management and Business Administration (MBA).
  6. Two Day state level workshop on “Instructional System organized by University of Pune & Matashri Parvati Bai Kote college of Education ,Akole on 6 th & 7 th Dec. 2010.
  7. Two Day Workshop on “Scholarly Writing Skills” at Padmabhooshan Vasantdada Patil Institute of Technology on 28 th & 29 th Jan. 2011.
  8. Workshop on Research Methodology in IMCD, Nigdi, Pune.
  9. Guideline for Ph. D in Smt. Hiraben Institute of Management & Research for women , Karve nagar ,Pune in 2010.
  10. Attended Faculty Development Program in PUMBA in Feb 2010.
  11. Attended 4 th International Conference “Marketing in Emerging Economics” at IIM Ahmedabad held on 5 th & 7 th Jan 2011.
  12. Attended State level Seminar on Income Tax and Financial Planning 2012 at Sangamner college.
    Major Trainings conducted:
  1. “Communication Skills for Primary Teachers” for teachers of Amrutvahini Model School, Sangamner.
  2. “Faculty development Program for Teacher “of all departments of Abhinav Education Society, Akole
  3. “Child Psychology” for Parent of Balbhavan of S.P. Mandal School, Nigdi, Pune.
  4. “Communication Skill” for Homoeopathic Medical students of Ithape Homoeopathic Medical College, Sangamner.
  5. “Effective Telephonic Communication” for Doctors in Sangamner.
  6. “ Recruitment & Selection” for University level seminar sponsored by University of Pune at Sayadhari College, Sangamner on 30th Jan 2012
  7. Session on “Women at global level“ for foreign students at seminar organized on International Women’s Day 2012 by World Organization for Student & Youth on 10th March 2012
  8. Session on “ Womenhood” for Mahuli Mahila Samajik Bahoodeshiy Vikas Sanstha, Sangamner on 6th March 2012
  9. “Women & Health” for MBA ,Bed and DTed students on International Women’s Day 2012 on 9th March 2012
    Other Activities:-
  • Conducted Blood donation camp with collaboration with Lions club of Sangamner in 2002.
  • Conducted health Check –up camp in Siddharth Nagar Audh on 2nd Oct.2007 organized by Mageash Charitable Trust.
  • Conducted Primary Health Check-up for Primary school Children in S.P. Mandal School, Nigdi, Pune in the year 2008 and 2009.
  • Conducted many health Check-up camps from pre-primary school children in Sangamner and Pune.
    Guest and Visiting Lectures:
    Management :-
  • Sayadhari Institute of Management, Pune
  • ICWA Pune
  • Amrutvahini Institute of Management and Business Administration, Sangamner.
  • ICFAI, Pune.
    Medical College :-
  • Homoeopathic Medical College, Sangamner.
  • Ithape Homoeopathic Medical College, Sangamner.
    Books published:
  • Book on “Virtual Marketing” published for Symbiosis centre of Distance learning by Symbiosis International University
Important Data and Dates:
    Degrees, Diplomas and Certificates:
Name of the Examination/ Course Date of Declaration of Result University/ Board/ Institute Class
Ph. D Pursuing Nagpur University  
M.Phil 2007 Vinayak Mission 1st
MBA(HR) 2006 University Of Pune 1st
MBA(Marketing) 2003 University Of Pune 1st
BHMS 2001 University Of Pune Higher 2nd
ND 2000 Nasik 1st
PGNAHT 2000 Nagpur 1st
HSC 1995 University of Pune Distinction
SSC 1993 University of Pune Distinction
    Co-curricular and Extra-curricular activities:
Co-curricular Paper Setter, Examiner and Moderator for Post Graduation Degree Courses in Management affiliated to University of Pune.
Cocurricular Associated with symbiosis centre Distance Learning, Pune for evaluation of Research project reports.
Cocurricular Member of Syllabus Designing Committee for Post Graduate Courses  of Management for University of Pune.
Cocurricular Member of CAP of MBA Exam.
Cocurricular One of the Panelist for MBA Entrance Group Discussion & Personal Interview.
Cocurricular External Examiner for Project report viva for MBA students of University of Pune.
Cocurricular External Senior Supervisor for Post graduate Management examinations conducted by University of Pune.
Extra Curricular Won Beauty Contest and was crowned Miss. Sangamner in the year 1996.
Extra Curricular Awarded Best model of the year 1997
Extra Curricular Cleared Primary examination of Classical dance Bharatnatyam.
Extra Curricular Got prizes in many dance competitions.
Extra Curricular Participated in elocation & debate competitions & won prizes at school & college level.